About Us

Behind every successful brand are watchful, keen PR experts crafting compelling stories and a set of positive messages that generate brand awareness and grow visibility. We support organizations (nonprofits, corporations), brands (beauty, fashion, travel) and industry experts (finance, health, wellness, fitness, hospitality, decor/events, relationships) by strategically sharing information to the public to promote initiatives, elevate public image and harness the power of media. 

Our TV, magazine, newspaper, radio, podcast, digital, event and partnership placements allow our clients to be positioned as authoritative experts, connect with an audience that flocks to them and become a newsworthy, buzzworthy powerhouse. With over 30 years of industry experience, our team has the lasting relationships, valuable connections and extensive contacts to produce results.

CORE COMPETENCIES

  • Insights & strategy

  • Brand identity

  • Brand messaging development

  • Writing and editing 

  • Executive positioning & thought leadership

  • Content creation & project management

  • Brand awareness & advocacy

  • Media relations

  • Community outreach & engagement

  • Media training

  • Social media activation & consulting

  • Special events (eg. launches)

  • Brand reputation & crisis communications

  • Strategic Partnerships 

  • Analytics & monitoring

Keen Crafters

Compelling Stories

Here’s who’s leading our tribe:

Lanetra King is agency owner, senior publicist and director of communications of IndieKater PR. She’s also named US Reporter Magazine's '30 Under 30' alongside Kylie Jenner and Travis Scott. Lanetra has been a trailblazer in helping industry experts and influential brands build a reputable public image, increase their credibility and build awareness through publicity. She has over a decade of experience securing numerous media opportunities, including CBS, NBC, ABC, FOX, NY Weekly, Yahoo! and more. Lanetra has also made monumental strides with major networks like BET, MTV and TV One in brand partnerships, events, award shows and movie premieres. Traveling the country from coast to coast, she has made connections with some of the nation’s top entertainers and business executives. Before becoming a full-time entrepreneur, Lanetra kicked off her career working her talents for nonprofits like the Ministry of Hope in Malawi, Africa, corporations like Sears and Verizon Wireless, and agencies like Post No Bills with notable clients such as TNT and ESPN.

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